Gateway Outdoor Becomes Exclusive U.S. Distributor of Transit Advertising Handles Creating Revenue Stream for Transit Authorities
Hackettstown, N.J., December 6, 2005 – Gateway Outdoor Advertising, an out-of-home media company with transit advertising, billboard and convenience store advertising contracts (GOMedia) throughout North America, is now offering Grab-Adä transit advertising handles to transit authorities throughout the United States and Canada. The handles are made of LEXAN®, a durable, scratch-resistant plastic that requires no maintenance. Each eye-catching ad hanger is approximately 5 inches square and has frames on both sides to accommodate advertisements that bus and subway riders can view throughout the transit vehicle while standing or sitting. Installing Grab-Ad transit advertising handles on buses and subways requires a simple assembly of the handle around the strap hanger pole.
Grab-Ad has been tested successfully in Europe and Asia.
“Grab-Ad handles are the ideal complement to print, broadcast and online, rail platform, exterior transit and other out-of-home consumer advertising campaigns, because they’re flexible and cost-effective, with a lower CPM than other transit advertising. They’re also an excellent way for transit agencies to generate additional revenues and keep fares down,” says Craig P. Heard, Gateway Outdoor’s president and CEO.
The unit cost of the Grab-Ad handle is as low as $10.50, based upon quantity purchased. Lease options are also available. According to Heard, “The annual ad revenue potential for the transit agency or advertising contractor can reach $72 per unit, depending on quantities and terms.”
For more information, visit www.grab-ads.com or call 908-684-8122.
About Gateway Outdoor Advertising
Gateway Outdoor Advertising is an out-of-home media company with transit advertising, billboard and convenience store advertising contracts throughout North America. The company was founded in 1937 in Pittsburgh, and has sales and operations throughout North America to serve its clients in
United States and Canada. For more information on Gateway Outdoor and Grab-Ad transit advertising handles, visit www.grab-ads.com
NOTE TO EDITORS: For a photo of Grab-Ad, go to www.grab-ads.com/photos
